Saudi Fund Reportedly Weighs Plan to Merge EA With Savvy Games Group

September 11, 2026 - 07:26

Saudi Arabia's Public Investment Fund is reportedly exploring a plan to combine Electronic Arts with Savvy Games Group, according to people familiar with the discussions. The move would place the video game publisher under the same corporate umbrella as the kingdom's gaming investment arm, creating a larger entity focused on interactive entertainment.

The talks are said to be at an early stage, and no final decision has been made. Sources indicate that a merger would aim to ensure better coordination between the fund's gaming assets, allowing for shared resources and a more unified strategy across its portfolio. The Public Investment Fund has spent billions in recent years building a presence in gaming, viewing the sector as a key part of its broader economic diversification efforts.

Electronic Arts, known for franchises such as FIFA, Madden, and The Sims, has been a major player in the industry for decades. Savvy Games Group, established in 2021, has already acquired several studios and esports companies as part of the fund's long term vision. If completed, the combination would mark one of the most significant consolidations in gaming history and could reshape how the kingdom's entertainment holdings are managed.

Neither the fund nor Electronic Arts has commented publicly on the reports. Analysts note that any deal would likely face regulatory scrutiny in multiple countries given the size and reach of both entities.