Rockstar won't use generative AI for Grand Theft Auto VI

February 5, 2026 - 20:23

In a notable stance on the rising tide of artificial intelligence within the creative industries, Take-Two Interactive CEO Strauss Zelnick has confirmed that its acclaimed subsidiary, Rockstar Games, will not utilize generative AI in the development of the highly anticipated Grand Theft Auto VI.

Zelnick emphasized that the core appeal of Rockstar's blockbuster titles lies in their meticulously handcrafted detail. He suggested that while generative AI can be a powerful tool, its current application might not align with the studio's commitment to creating deeply authored, intentional worlds. The implication is that the soul of a Rockstar game—from its nuanced narratives and complex characters to its immersive environmental storytelling—is born from human creativity and vision.

This decision sets Rockstar apart in an era where many studios are exploring AI for various development tasks. It reinforces the philosophy that the artistry and painstaking effort behind their open-world experiences are irreplaceable assets. For fans, this announcement promises that the long-awaited next chapter in the Grand Theft Auto saga will uphold the tradition of being a carefully constructed, human-driven masterpiece, aiming to set a new benchmark for quality in interactive entertainment.