June 10, 2026 - 22:22

Paramount Global is taking a fresh swing at the video game business, and this time the push is coming from the top. David Ellison, the head of Paramount Skydance and a self-described gamer, has officially hit the restart button on the company's long-dormant gaming ambitions. The move signals a renewed focus on turning Paramount's biggest film and television franchises into interactive experiences.
The studio holds the rights to major properties like Teenage Mutant Ninja Turtles and Star Trek, both of which have had mixed success in the gaming world over the years. Under Ellison's direction, the plan is to build a more serious and sustained games operation rather than relying on one-off licensed titles. Sources say the goal is to develop games internally and through partnerships that can stand alongside the company's blockbuster movies.
Ellison's personal interest in gaming is seen as a key driver. He has reportedly been pushing for a strategy that treats games as a core part of the brand, not just a side business. While specific projects have not been announced yet, the focus will likely be on franchises with built-in fan bases. The move comes as other media companies have also doubled down on gaming, seeing it as a critical revenue stream and a way to keep audiences engaged between film releases.
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