Italy Investigates Microsoft’s Activision Blizzard for Sales Practices

January 17, 2026 - 02:46

MILAN, Jan 16 - Italy's competition authority has initiated two investigations into Microsoft’s Activision Blizzard division regarding potentially misleading and aggressive sales practices associated with its popular video games, "Diablo Immortal" and "Call of Duty."

The authority expressed concerns that the sales tactics employed by the gaming giant may not align with fair competition standards. Allegations suggest that the company may have engaged in practices that could mislead consumers, prompting the regulatory body to take action to protect consumer rights and ensure a level playing field in the gaming market.

This investigation comes amid a broader scrutiny of major tech companies and their business practices in various regions, reflecting ongoing tensions between regulatory bodies and large corporations. The outcome of these investigations could have significant implications for Microsoft and its gaming division, particularly in how they market and sell their products in Italy and potentially beyond.

The gaming industry continues to evolve rapidly, and regulatory oversight is becoming increasingly important to maintain fair competition and protect consumers.