FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

July 17, 2026 - 00:05

FloSports has locked in a deal to serve as the exclusive global media partner for the 2026 CrossFit Games. The event, presented by the Air National Guard, is set to kick off on July 21 in San Jose, California. Coverage will be handled through FloElite, the company's dedicated platform for high-level competition.

This partnership marks a significant shift in how the CrossFit Games will be broadcast to a worldwide audience. By centralizing the streaming rights under FloSports, organizers aim to provide a more streamlined viewing experience for fans. The agreement covers all live events, including preliminary rounds, individual and team competitions, and the final championship stage.

FloSports has been expanding its footprint in the fitness and endurance sports space over the past few years. The CrossFit Games, known for its grueling mix of weightlifting, gymnastics, and cardiovascular challenges, draws a dedicated following. The 2026 edition is expected to feature top athletes from around the globe competing for the title of Fittest on Earth.

Details on subscription pricing or specific broadcast schedules have not yet been released. However, FloSports confirmed that all coverage will be available exclusively through its streaming service, with no traditional television broadcast planned. The move aligns with a broader trend in sports media, where niche events increasingly move to direct-to-consumer platforms.