CookieRun's Devsisters, on Expanding Video Game Licensing

September 17, 2026 - 23:59

Devsisters, the company behind the popular mobile game CookieRun, is making a significant push into the licensing industry. The studio is attending Brand Licensing Europe to showcase its plans for expanding the franchise beyond digital screens. This move signals a strategic shift for the company as it looks to grow the CookieRun brand into new product categories and retail markets.

The CookieRun series has built a dedicated following through its colorful characters and fast-paced gameplay. Titles like CookieRun: Kingdom and CookieRun: OvenBreak have attracted millions of players worldwide. Now, Devsisters wants to translate that digital success into physical merchandise and partnerships with manufacturers and retailers.

At the event, the company is expected to present a range of licensing opportunities covering toys, apparel, accessories, and other consumer goods. The goal is to connect with potential partners who can help bring the CookieRun universe to store shelves. This approach mirrors what other successful gaming franchises have done to broaden their audience and create new revenue streams.

The licensing market for gaming properties has grown steadily in recent years. Brands that begin as mobile apps often find new life through merchandise, animated series, and live events. Devsisters appears ready to follow that path, using Brand Licensing Europe as a launchpad for its next phase of growth.